Geonetti’s Specialty Subs has officially opened on the Roanoke City Market with their ribbon-cutting ceremony to be held on Thursday, January 8 at 5 p.m.
Located at 112 Campbell Avenue, S.E., the former Mill Mountain Coffee Shop is thriving. With the choice of 27 different sandwich varieties, Geonetti’s also offers a great selection of salads, soups and hearty home-made chili. And for dessert lovers, there is the greatest Devonshire cheesecake in the Roanoke Valley.
Owners Tim Rowland and Rhonda Thomas are thrilled to bring a new sandwich to the Roanoke Valley. “Our Italian and whole-wheat bread is shipped from an Italian bakery in the Shadyside area of Pittsburgh,” states Tim Rowland. “Our authentic cheese steaks are choice rib-eye steak and all of our meats are high in quality and in quantity.” Rowland will carry out the day to day operations of Geonetti’s Specialty Subs which also features wireless service to customers.
Thomas, a Roanoke native and local real estate broker, is pleased to be the driving force behind this exciting new business in her hometown. “As a child, my parents were business owners in Roanoke and I feel privileged to follow in their footsteps,” says Thomas. “New businesses in the Roanoke Valley are important for continued economic growth and are beneficial for the residents and visitors to the City of Roanoke.”
Geonetti’s offers 8-inch, 12-inch, and 16-inch oven-baked subs at very affordable prices. Daily lunch specials are offered from 11 a.m. – 2 p.m.
for $5.99 which includes any 6” sub with the customer’s choice of soup or salad and small drink. And for families with small children, a “tots table” menu is offered for just $3.99. This includes a 4” sub, small bag of chips and a fruit cup.
Geonetti’s concept is based on Tim Rowland’s family business that his father started in 1976. The family owns 5 stores in the Springfield, Ohio area with accolades for having the best subs in the Ohio Valley for many years. The downtown Roanoke location is the first in the Virginia market and the owners plan to expand their southwestern Virginia presence in the near future.
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